Prepared for TalentAux
October 19, 2026 · KlientBoost
The Growth Plan

Fifteen years of nearshore know-how. Now put it in front of employers ready to hire.

Your Google account mostly reached people looking for work and people searching for other agencies. The fix starts with who sees your ads and what Google learns from.

37%
Of all spend went to one search: another agency's name.
2%
Of search spend reached employers looking for remote or outsourced help.
17 of 20
Days Deel showed up in your Nearshore campaign's auctions. You can reach the right searches.

What We Heard

Where TalentAux is today, in your words.

Fifteen years of infrastructure. A newer brand to sell it.

DR + Trinidad
A couple of buildings in the DR, one in Trinidad
15+ years
Hosting US call centers through Nearshore TeleServices
$595
A fixed monthly management fee

From our October 13 call.

The setup is in place. Sales haven't followed.

"What we haven't been able to do is actually get sales."Grecia Elias, October 13
Outbound leads from ApolloGoogle AdsLinkedIn adsMeta adsYour website and dedicated landing pagesHubSpot, set up for your sales team

What's been tried so far, in your words.

Google brought in applicants. Not employers.

"You know what we got? We got a lot of people applying for jobs. That's what we got."Grecia Elias, October 13
"We're getting no forms filled. Honestly, we haven't gotten a form filled since a long time."Grecia Elias, October 13

What you're after. Consultations with US employers that turn into clients.

The goalInbound consultation requests from US employers, and sales from them.
The budget"It is not unlimited." So every dollar goes to the searches most likely to buy.
Where to startGoogle first. People there are actively searching for what you do.
Before any quoteLook at what worked and what didn't in your account, and build the game plan from that.
NextWhat We FoundFive things your Google Ads account shows.

What We Found

Five things your Google Ads account shows, straight from the data.

Your Google account, start to finish.

$1,864
Ad spend across 4 campaigns
419
Clicks, at $4.45 on average
19
Conversions, as Google counted them
0
Form leads recorded

May 14 to October 18, 2026, the account's full history. Nothing ran from June 17 until a new campaign started October 16.

Every campaign, side by side
CampaignDatesSpendClicksCPCConversionsLands on
Role-Based Staffing5/14 to 6/16$706220$3.2110Nearshore staffing page
Nearshore / Model-Based5/22 to 6/15$73712$61.410Nearshore staffing page
Bookkeepers6/5 to 6/16$346177$1.958Nearshore staffing page
October Website traffic10/16 to 10/18, live$7610$7.581Homepage
Total$1,864419$4.4519

Conversions are what each campaign counted at the time: mostly calls from the ads.

Ads rated Good to Excellent by GoogleEvery click came from the USYour pricing and US hours are right in the adsQualified and closed lead conversions already exist in Google Ads

1One search took 37% of the budget. It was another agency's name.

The First Aid Kit
$694
Spent on the search "cloudstaff"
0
Leads from it

11 clicks at about $63 each, matched from the broad keyword "outsource staffing company." The account had no negative keywords, so nothing kept it out.

2Where the search budget went. 2% reached employers looking for outsourced help.

The 4 Conversion Intent Buckets
Other agencies, by name
$865
Local US staffing agencies
$328
People looking for work
$183
Employers wanting remote or outsourced help
$29
How-to and research
$15

Spend by what people searched, across the $1,419 Google shows search terms for. Groupings are our read of each search. Searches for TalentAux by name: none yet.

Top searches in each group
SearchGroupSpendClicks
cloudstaffOther agency$69411
randstadOther agency$333
crewbloomOther agency$155
florida staffing agencyLocal agency$581
staffing agencies near meLocal agency$5710
temp agency nycLooking for work$141
temp agencies near meLooking for work$123
trabajos disponibles cerca de miLooking for work$11
outsource accounts receivableEmployer wanting help$63
remote employer of recordEmployer wanting help$21

1,830 different searches triggered your ads. 141 of them got a click.

3Who you were up against. Job boards, in the staffing campaign.

indeed.com
24 of 24 days
readysethire.com
17 days
jobs2careers.com
16 days
dice.com
11 days

Days each site showed up in the Role-Based Staffing auctions. In the Nearshore campaign it was a different crowd: Deel and Remote.com 17 of 20 days, Oyster 13. Those are the auctions to win.

4Google learned from phone calls. The form never recorded a lead.

The Foundation Plan
Calls from the ads
13
Appointment bookings
6
Form submissions
0

What each campaign counted as a conversion. The 6 bookings come from two near-identical actions, so it may be 3 bookings counted twice. Every campaign bid to get more of whatever counted, and people looking for work call too.

5Relevance is the biggest lever. Quality Scores average about 1 out of 10.

SKAGs vs STAGs
~1 of 10
Average Quality Score, weighted by impressions
13 of 13
Scored keywords with a below-average landing page
55%
Of impressions lost to ad rank in Role-Based Staffing

Only 13 keywords had enough traffic to score. Most lost visibility came from ad rank, not budget, so more spend alone wouldn't fix it.

How the account is built
WhatCount
Campaigns4
Ad groups per campaign1
Ads per campaign1
Keywords283
Broad match, in the three original campaigns78%
Spend from people interested in a location, not in it25%

One ad covers every keyword in a campaign. In Role-Based Staffing that's 121 keywords, from temp work to IT to HR.

NextThe PlanOne niche, the right searches, real leads.

The Plan

One niche, the right searches, and leads Google can learn from.

Pick one niche. Own it, then add the next.

HR talentOutsourced HR roles for US employers.
Finance and accountingBookkeepers and back-office finance. Your site already has a bookkeeper page.
Marketing talentOutsourced marketers, for businesses and for agencies.

We choose one together before launch, and it gets the whole budget at the start. A focused budget beats one spread across every industry, and the traffic shows quickly which niche to grow next.

Google, rebuilt for employers ready to hire.

We do

Google Search, rebuilt around your niche

  • The First Aid KitA negative keyword foundation before anything spends: other agencies' names, job seekers, "near me" and free searches stay out.
  • The 4 Conversion Intent BucketsNot all searches are created equal. The budget goes to employers searching for the help you offer, not to generic or competitor searches.
  • SKAGs vs STAGsSingle-themed ad groups, each with an ad written for exactly that search. Relevance and Quality Score go up, and clicks get cheaper.
  • Conversions that mean something. Google learns from form leads from employers, not from job seekers who call.
  • Ongoing management. Search terms read, waste cut and ads tested as the data comes in.
Quick wins we spotted

On your site, whenever you're ready

  • Breadcrumb Technique™A two-step form that asks about roles first and contact details second, so more visitors take the first step.
  • A short form as a lighter first step than picking a time on the booking calendar.
  • The "Request a bookkeeper" button doesn't open anything yet. Connecting it to your HubSpot form is a quick fix.
  • Call tracking on your site, so phone leads from the website count too.

What a dedicated page could look like.

Sample TalentAux landing page with a two-step form

A sample concept built on conversion best practices: one offer, a two-step form above the fold, proof and answers below. Copy, numbers, logos and the testimonial are placeholders for your real ones. Pages like this are a next step, once Google is sending the right traffic.

How this unfolds. Better traffic first, then better pages.

1Clean the trafficNegatives in, one niche, single-themed ad groups. The waste stops.
2Prove itYour search terms start to look like employers looking for outsourced help.
3Baseline itWith the right traffic, we measure how many visitors become leads on your current site.
4Then pagesDedicated page(s) and testing lift that rate, so each lead costs less.
"I think it's an attractive proposal to start with the Google Ads, just because Thomas, my boss, he's very per project oriented."Grecia Elias, October 19

The marks. Measured on real leads, not clicks.

Negative keywords0todayA full foundationbefore launch
Search spend on employers2%by our readThe bulk of spendon employers in your niche
Form leads tracked0recordedTracked from launchas the main conversion
Quality ScoreAbout 1of 10Climbingas relevance improves

Month 1 builds and launches. After 30 days live we set quarterly goals with you, then push efficiency toward them every month.

NextInvestmentWhere to start.

Investment

One place to start. Built to grow.

One place to start. Google first, built to grow.

Google Ads management: the greater of $2,500 or 10% of the ad spend we manage. No setup fee.

Prove it on Google, then add what's next.

Clean traffic and real leads come first. Once the early wins are on the board, Future Growth shows the next levers, whenever you and Thomas choose to pull them.

NextThe First 90 DaysClean, rebuild, grow.

The First 90 Days

The timeline starts at your kickoff call. Our team schedules it once the agreement is signed, usually within a few days.

Clean it, rebuild it, then grow what wins.

Before kickoff. It starts as soon as the agreement is signed.

AccessOur team confirms the access we need to your Google Ads account.
QuestionnaireYou tell us about your brand, your niche and what sets you apart.
Deep diveWe review your account and performance and turn this plan into a detailed growth plan.
KickoffWe walk you through that plan on the kickoff call, and changes in your account start that day.
KlientBoostTogetherCheckpoint
Week
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
W13
Conversion trackingTogether
Cleanup and negativesKlientBoost
CampaignsKlientBoost
Ads and keywordsKlientBoost
Ongoing optimizationKlientBoost
CallsTogether
CheckpointsTogether

This timeline is paced on what we typically see across clients, with room built in for feedback and approvals. Wherever we can move faster, we will.

Always on. The work that compounds after launch.

Search terms and negativesReviewed on an ongoing basis, so waste gets cut as it shows up.
Ads and keywordsAds tested against each other, and new keyword opportunities added as we find them.
Bids, budget and targetingBidding, budget, schedule, device and location tuned toward what drives leads.
Testing what's nextNew campaign types and ideas tested as the account grows.

Ongoing management, included in your monthly fee.

Who's on your team.

Growth Manager
Runs your Google Ads and is in the account every day. You work with them directly.
Growth Director
Leads the pod of Growth Managers and strategists. Owns your goals and accountability.

How we work together.

Reporting dashboardYour results in one place, anytime you want to check.
Dedicated Slack channelFor quick questions and one-off requests between calls.
EmailAlways open, with replies within 24 to 48 hours.
A dedicated projectOur team manages your work in one place, so every launch is tracked and on time.

What we need from you.

1Your nichePick the one we start with, together.
2Your voiceApprove the ads we write for your niche.
3Your feedbackTell us which leads are good, so Google learns what a good lead looks like.
Next step

Review the plan with Thomas. When you're ready, we send the agreement, and kickoff is scheduled once it's signed.

NextFuture GrowthWhere this goes next.

Future Growth

At KlientBoost, we're always looking for ways to increase your performance and revenue. As part of our ongoing partnership, we'll recommend new opportunities as your business grows.

Built around TalentAux. Where this can go next.

Dedicated landing pagesA page for each niche, built around a two-step form and split tested against the traffic we send.Custom scoped based on performance, budget and what your account needs.
More nichesThe same playbook for your next niche, once the first one brings in leads.Custom scoped based on performance, budget and what your account needs.
SEO, AEO and GEOA site structure with a page for each solution, so you show up in search results and in AI answers.Custom scoped based on performance, budget and what your account needs.
Business intelligenceHubSpot set up for lead scoring and sales stages, so you know which leads are worth the call.Custom scoped based on performance, budget and what your account needs.
Data intelligenceQualified and closed leads from HubSpot sent back to Google, so it bids for employers who become clients.Custom scoped based on performance, budget and what your account needs.
LinkedInReach HR, finance and operations leaders at US companies, once Google is paying back.Custom scoped based on performance, budget and what your account needs.

One team for everything else. Whenever you're ready.

Microsoft Ads (Bing)The same search structure on Bing, for more reach on employer searches.Custom scoped based on performance, budget and what your account needs.
YouTubeVideo ads run as their own channel, so they scale or pause on their own.Custom scoped based on performance, budget and what your account needs.
Performance creativeAds of every shape and size: static, motion, GIF and video.Custom scoped based on performance, budget and what your account needs.
Email marketing and automationNurture flows that keep employers warm between the first form and the signed agreement.Custom scoped based on performance, budget and what your account needs.
Paid socialMeta, TikTok, Reddit, X and more, with creative made for each.Custom scoped based on performance, budget and what your account needs.
Creative for your own channelsOne-sheets, brochures, checklist guides and e-books your sales team can send.Custom scoped based on performance, budget and what your account needs.